In Your Corner is a Glasgow based charity founded to offer self-defence classes to victims of domestic abuse and gender based violence, and to help adults with mental health issues.
The main challenge encountered was creating an approachable and unique boxing brand without being too feminine. The client was also keen to avoid using the main colour representing boxing (aka red).
The solution was focusing on the boxing saying have (someone) in your corner: have an ally (from the boxer’s support team, positioned in a corner of the ring).
The message resulting from the brand identity creation is a safe space to empower victims claiming their self-confidence back through exercise and community.
One of the initial concepts sent to the client:
Accepted logo design:
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