Le Salon des Fleurs

Rebranding proposal for a flower shop based in Melbourne that provides bespoke custom orders, corporate arrangements, walk ins and online orders. The client wanted an elegant and feminine logo without being cute. The challenge was to present a series of concepts that would convey a high quality service while representing the varieties of seasonal and tropical flowers and/or overall organic feel. For this project I have prioritised a fine line style as it emphasises a chic and high end feel.