ProsperoHub is a Digital Business Consultancy dedicated to helping B2B companies transform their Marketing & Sales and grow their revenue through HubSpot.
The client was keen to have Marketing principles represented within the logo, in addition to a subtle link with HubSpot.
The inspiration came into the shape of the famous HubSpot Flywheel, which is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience.
Orange stands for growth within the flywheel, and I chose to incorporate the gradient to give it depth and a modern touch. It also emphasises the energy-efficient and frictionless business strategy.
'Basically, keep your business spinning.'