U.K. Value Opportunity Fund is a UK Property Fund based in the British Virgin Islands.
The client was keen to have a clean and modern logo that subtly represented the UK without looking too "cheesy".
The challenge was to design a corporate and financial logo/brand without looking either too serious or unapproachable. A supporting brochure was also requested.
The solution was to focus on a simple yet friendly and impactful typeface, in addition to the financial expansion of the company.
The property market being never still, I chose to emphasise movement through a continuous growth loop within the logomark.